I’ve seen so many businesses making the shift to generating new customers on [insert social media platform].
Just about everyone has a phone these days, so y’all can see why going online is an obvious move – Thanks, 2020, for clearing that up.
That being said, posting on social media is only a baseline to your visibility online, and let’s be honest, most of the people that have “liked” your page don’t pay attention to your posts unless they’re scroll-stopping.
Sure, posting eye-catching content may bring you customers and at the very least shows that your business is active.
But those online “walk-ins” are pretty rare.
Okay, so social media isn’t effective then?
Well, not exactly…
Some savvy business owners utilize a popular posting technique called a 2-Step Post that’s EXTREMELY effective at getting contact information from followers.
I’m sure you’ve seen one of these before.
“I created a guide on how you can get X. “ME!” in the comments if you want a copy”
Well, a “DM’d you bro!” and a link later, and you've entered in your name and email.
You’ll receive emails from them, and sometime down the road after having consumed their email content long enough you may become a buyer.
And that brings me to the point of this blog.
You may have a nice-looking website, an active Facebook page, and hours of YouTube videos, but if you aren’t getting contact info from your online viewers, you’re missing a huge opportunity to grow your customer base.
You see, social posting and videos are a great way to expand your reach.
But, according to this article, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
That’s right. It’s 2022, and people still pay attention to their email.
Know what else people are doing in 2022? Getting out and rediscovering their communities!
This is THE time to build your email list offline by giving the people in your community somewhere to go and something to do, whether that be an open house, community event, or a business anniversary!
A few snacks and a firm handshake really go a long way.
But how do you ask for information without sounding spammy at your event?
Well, one popular method is entering people into a prize drawing in exchange for their email or phone number.
The problem with this strategy is that it's high-friction....
People are generally not very enthusiastic about writing down their contact info in the middle of having a good time.
And let’s be honest, they may either misspell their info or put down bad info.
I personally hate doing this and find it disruptive to my otherwise go-with-the-flow state of mind.
How can this be improved?
Enter the Photobooth.
Your guests see a Photobooth setup, snap a couple of pics, and enter their email and/or phone number to get their pictures sent to them…
…and they post it all over social media with your branding attached to it.
This is about as easy as it gets!
And let’s just make it very clear that this is NOT a selfie station.
Do you really think your guests will pose in front of a backdrop, snap a selfie, and tag your business? Probably not.
Think people walk around with your business card taped to their forehead?
You get the point.
They’re more excited about sharing a picture of themselves and their friends striking a pose and using it as their profile pic and your logo is on it.
And this all happens without you having to hold their hands or explain anything to them.
The booth does all the work!
What a great way to entertain your guests and create an opportunity to build a relationship.
They have a great time… You grow your email list!
This is very much a win-win scenario!
If you’re in the Lewis-Clark Valley or surrounding areas and you want to learn more about a Photobooth for your next business event, feel free to reach out! We’re more than happy to answer any of your questions!
We also do company parties 😉
Wild at Heart Photobooth has worked with several businesses in the Lewis-Clark Valley and surrounding areas, even as far as Coeur d’Alene!
Comments